Brand Development

The development of my brand, Rogue Coats, reflects my dedication to artistry, sustainability, and individuality. From the beginning, my vision has been to create one-of-a-kind, everlasting garments that defy fast fashion and celebrate personal expression.

A key aspect of my process is sourcing and reworking vintage men's suits into bespoke ladies’ jackets, often salvaging pieces with unique textures or patterns that carry a history of their own. Through careful deconstruction and reconstruction, I reshape these materials into tailored jackets that honour both their original craftsmanship and my vision for modern elegance. This upcycling approach not only gives each piece a one-of-a-kind character but also aligns with my commitment to sustainable fashion.

"Dress shabbily and they remember the dress;

dress impeccably and they remember the woman."

Coco Chanel